Oct 24, 2014

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Why Your Marketing Needs Analytics

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The Power of Measuring No campaign or business can ever reach it’s full potential without analytics encouraging the efforts, supporting the ideas and measuring the results. Marketing analytics differs from web analytics in that it focuses on finding leads, upping sales and driving traffic to your site, while web analytics focuses more on how long people stayed on a page…
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Oct 13, 2014

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What is Cloud Software?

Posted in : New features, The latest

Where Your Data Really Goes We all know that cloud software is cool and cutting edge, but what does that really mean–cloud software? How does it work? And how secure is it to use? Well, lets find out. What is cloud software? A good example is a commonly used web-app called DropBox. The idea with DropBox is that you drop…
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Sep 18, 2014

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Sep 5, 2014

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Look to Millennials

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How Interns Can Help Your Marketing You are managing a mid-sized business and have a predicament. There is more work to be done than your current employees can handle, but there isn’t enough budget to hire on an additional full-time team member to take on some of the slack. This is a common issue among local businesses that don’t need…
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Aug 28, 2014

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What Does Good Marketing Look Like?

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How to Revamp Your Company’s Marketing Marketing is necessary, yes. Most professionals acknowledge this. However, marketing is probably the most misunderstood and poorly executed aspect of business. Too often businesses pursue short-term solutions that save money and promise to maybe hit target audiences. Unfortunately marketing will only yield success in the same measure as the thought and effort put into…
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Aug 12, 2014

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Proving Company Sustainability

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How to Gain Favor In The Eyes of Your Buyers Sustainability is its own buzz word in the corporate world, but sustainability has many useful elements that can give your business credibility in the eyes of consumers. Sustainability basically refers to ways your business promotes the well-being or ‘sustainability’ of mankind, usually in the context of the environment and preserving…
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Jul 20, 2014

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How To Ask The Right Marketing Questions

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Why Marketing Questions? Marketing is nebulous. With increases in technology key audiences are more difficult than ever to reach and motivate to buy. Before planning your next marketing campaign try to ask key marketing questions. Asking questions in marketing gives you more direction and allows for the best ideas to be flushed out of the creative/brainstorming process, maximizing the likelihood…
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Jul 5, 2014

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Case Study of Marketing Genius: Old Spice

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Get Creative There are moments in marketing history when a campaign will just blow everything else out of the water. We are never short of content when it comes to marketing and advertising. The average person witnesses dozens of advertisements in a single day just in the process of checking his/her email and social media feeds. So, when that iconic…
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Jun 21, 2014

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How to Measure Marketing ROI

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Return on investment(ROI) is a dubious phrase to professionals in the marketing world. CEOs expect a return on spend marketing dollars in order to enhance the company “bottom line.” This practice sounds great in theory, but in reality is difficult to quantify. As marketing becomes more and more integrated with public relations, a threshold of marketing success is even more…
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Jun 12, 2014

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The Need for More Dynamic Marketing

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We Live in a More Dynamic World It’s no secret mobile technology has completely changed the marketing landscape. Now, your daily consumer has instant access to live video streaming, tweets, posts, pins, snaps and an assortment of social media postings—all right in his or her pocket. It is estimated that the average user spends about 5 hours daily on the…
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