Aug 28, 2014

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What Does Good Marketing Look Like?

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How to Revamp Your Company’s Marketing Marketing is necessary, yes. Most professionals acknowledge this. However, marketing is probably the most misunderstood and poorly executed aspect of business. Too often businesses pursue short-term solutions that save money and promise to maybe hit target audiences. Unfortunately marketing will only yield success in the same measure as the thought and effort put into…
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Aug 12, 2014

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Proving Company Sustainability

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How to Gain Favor In The Eyes of Your Buyers Sustainability is its own buzz word in the corporate world, but sustainability has many useful elements that can give your business credibility in the eyes of consumers. Sustainability basically refers to ways your business promotes the well-being or ‘sustainability’ of mankind, usually in the context of the environment and preserving…
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Jul 20, 2014

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How To Ask The Right Marketing Questions

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Why Marketing Questions? Marketing is nebulous. With increases in technology key audiences are more difficult than ever to reach and motivate to buy. Before planning your next marketing campaign try to ask key marketing questions. Asking questions in marketing gives you more direction and allows for the best ideas to be flushed out of the creative/brainstorming process, maximizing the likelihood…
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Jul 5, 2014

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Case Study of Marketing Genius: Old Spice

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Get Creative There are moments in marketing history when a campaign will just blow everything else out of the water. We are never short of content when it comes to marketing and advertising. The average person witnesses dozens of advertisements in a single day just in the process of checking his/her email and social media feeds. So, when that iconic…
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Jun 21, 2014

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How to Measure Marketing ROI

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Return on investment(ROI) is a dubious phrase to professionals in the marketing world. CEOs expect a return on spend marketing dollars in order to enhance the company “bottom line.” This practice sounds great in theory, but in reality is difficult to quantify. As marketing becomes more and more integrated with public relations, a threshold of marketing success is even more…
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Jun 12, 2014

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The Need for More Dynamic Marketing

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We Live in a More Dynamic World It’s no secret mobile technology has completely changed the marketing landscape. Now, your daily consumer has instant access to live video streaming, tweets, posts, pins, snaps and an assortment of social media postings—all right in his or her pocket. It is estimated that the average user spends about 5 hours daily on the…
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May 28, 2014

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5 Benefits of Cloud-Based Software

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Even five years ago you had to use a CD to install any software you wanted to use on your computer. Well, the software world has come pretty far, even just in the last five years! Although some softwares will still require a manual install or updates, most softwares are switching over to the cloud. (And we have nothing bad…
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May 8, 2014

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Social Media Marketing: 3 Dos and 3 Don’ts

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When it comes to social media marketing there’s definitely a different etiquette than other small business marketing efforts. Social media marketing requires a more subtle and more colloquial approach than regular marketing. If you’re wondering how to make the switch from traditional marketing to social media marketing, here are a few tips to get you started: Do: -Make jokes: Social…
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Apr 14, 2014

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Google Algorithm: Why It’s Complicated and How to Use It

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Let’s be honest: the Google Algorithm is a maze for most people. Even sites that are developed to try and explain it (like this one) fail pretty miserably at explaining the Google Algorithm to everyday folk. The Google Algorithm is complicated because it’s a math-based system which was written by highly talented tech developers. So if you’re no good at…
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